{"title":"PROOF. Essentials","description":"\u003cp data-start=\"0\" data-end=\"365\"\u003eThe foundation of every session. The \u003cstrong data-start=\"37\" data-end=\"58\"\u003ePROOF. Essentials\u003c\/strong\u003e collection strips it back to what matters: clean fits, premium comfort, and everyday performance. Designed for movement inside and outside the gym, these are the staple pieces you reach for on repeat. Minimal aesthetic. Maximum purpose. Built to layer, built to last, built to become part of the routine.\u003c\/p\u003e\n\u003cp data-start=\"367\" data-end=\"424\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eQuiet confidence. Consistent work.\u003cbr data-start=\"401\" data-end=\"404\"\u003eThat’s the proof. 🖤\u003c\/p\u003e","products":[{"product_id":"activewear-example-product-4","title":"The No Witness Tee","description":"\u003cp data-start=\"0\" data-end=\"21\"\u003eNo frills. 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Broken-in comfort, built to be worn hard.\u003c\/p\u003e\n\u003cp data-start=\"161\" data-end=\"173\"\u003e\u003cstrong data-start=\"161\" data-end=\"173\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"174\" data-end=\"231\"\u003e\n\u003cli data-section-id=\"xfpfqp\" data-start=\"174\" data-end=\"189\"\u003e\n\u003cp data-start=\"176\" data-end=\"189\"\u003e100% cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xmmn8v\" data-start=\"190\" data-end=\"213\"\u003e\n\u003cp data-start=\"192\" data-end=\"213\"\u003eBreathable, durable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1f94pt2\" data-start=\"214\" data-end=\"231\"\u003e\n\u003cp data-start=\"216\" data-end=\"231\"\u003eGym-ready fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"233\" data-end=\"262\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePut in the work. Let it show.\u003c\/p\u003e","brand":"PROOF.","offers":[{"title":"Black \/ S","offer_id":45515116413030,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":45515116445798,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":45515116478566,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":45515116511334,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":45515116544102,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":45515116576870,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/8619\/5302\/files\/C997796F-4308-4750-A4CF-FFCEB2FA44D2_0a9058bf-e95c-4b5a-a347-de15645f740c.png?v=1776386797"},{"product_id":"the-daily-proof-tee","title":"The Daily Proof Tee","description":"\u003cp data-start=\"0\" data-end=\"21\"\u003eNo frills. 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Broken-in comfort, built to be worn hard.\u003c\/p\u003e\n\u003cp data-start=\"161\" data-end=\"173\"\u003e\u003cstrong data-start=\"161\" data-end=\"173\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"174\" data-end=\"231\"\u003e\n\u003cli data-section-id=\"xfpfqp\" data-start=\"174\" data-end=\"189\"\u003e\n\u003cp data-start=\"176\" data-end=\"189\"\u003e100% cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xmmn8v\" data-start=\"190\" data-end=\"213\"\u003e\n\u003cp data-start=\"192\" data-end=\"213\"\u003eBreathable, durable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1f94pt2\" data-start=\"214\" data-end=\"231\"\u003e\n\u003cp data-start=\"216\" data-end=\"231\"\u003eGym-ready fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"233\" data-end=\"262\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePut in the work. Let it show.\u003c\/p\u003e","brand":"PROOF.","offers":[{"title":"S","offer_id":45532654272614,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45532654305382,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45532654338150,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":45532654370918,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":45532654403686,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":45532654436454,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/8619\/5302\/files\/ADFB382C-905B-4773-98D0-7A8C742DBB2B_db1933ff-0e72-4ba1-a354-a979d98622a4.jpg?v=1776714190"},{"product_id":"the-field-hat","title":"The Field Hat","description":"\u003cp\u003e\u003cspan\u003eThe Field Hat — PROOF\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhere grit meets daylight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Field Hat is built for those who treat the gym like a proving ground and the world outside like extra reps. It’s clean, tough, and quietly relentless, the kind of cap that looks just as right on a heavy pull day as it does stepping out after.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe structured crown holds its form like your posture under load. The curved brim keeps your focus locked in, cutting glare whether it’s harsh gym lights or real sun overhead. And front and center, the raised \u003c\/span\u003e\u003cspan\u003ePROOF\u003c\/span\u003e\u003cspan\u003e embroidery sits like a stamped result. Work done. No debate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis isn’t about flash. 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PROOF.\u003c\/span\u003e\u003c\/p\u003e","brand":"PROOF.","offers":[{"title":"Default Title","offer_id":45532698902630,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/8619\/5302\/files\/IMG_0668.jpg?v=1776714953"},{"product_id":"the-foundation-hoodie","title":"THE FOUNDATION HOODIE","description":"\u003cp data-start=\"0\" data-end=\"86\"\u003eMeet \u003cstrong data-start=\"5\" data-end=\"30\"\u003eThe Foundation Hoodie\u003c\/strong\u003e — the kind of piece that doesn’t shout, it \u003cem data-start=\"74\" data-end=\"83\"\u003eanchors\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp data-start=\"88\" data-end=\"410\"\u003eBuilt for early mornings, late lifts, and everything in between, this hoodie wraps you in a soft, structured comfort that feels like armor without the weight. The fabric hits that rare sweet spot: thick enough to hold its shape, breathable enough to move with you. No fuss, no fluff, just clean lines and quiet confidence.\u003c\/p\u003e\n\u003cp data-start=\"412\" data-end=\"679\"\u003eThe relaxed fit gives you room where you need it, while the ribbed cuffs and hem keep everything dialed in. A spacious front pocket keeps your hands warm or your essentials close. And the hood? Deep, intentional, ready when you want to tune out the noise and lock in.\u003c\/p\u003e\n\u003cp data-start=\"681\" data-end=\"803\"\u003eFinished with minimal branding, because this piece isn’t about trends. 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